You want to boost your ecommerce conversion rate and make more sales. You already know you’ve got a fantastic product. It’s something people want, and it appeals to your target market… if only you could lead them from consideration to conversion with intention.
Then you’ll be able to create a long-term ecommerce business.
You’ve probably heard of ecommerce conversion funnels in some form or another. Perhaps a friend told you that their funnel had a, or perhaps you saw something about it on social media.
You’re probably thinking if are the answer to your conversion rate problems.
We’re going to give you three high-converting ecommerce conversion funnel templates for free in this article.
But first, let’s address a critical question.
Table of Contents
What Is an Ecommerce Conversion Funnel, and How Does It Work?
An ecommerce conversion funnel is a set of sites, forms, and sales content that are designed to lead potential customers from contemplation to conversion.
The name “funnel” comes from the fact that interested people enter at the top (usually, everyone who views your product landing page) and only consumers exit at the bottom.
The conversion funnel is also known as a “” at times.
the funnel of sales
That is, after all, a lovely graphic… But how can you get individuals from consideration to conversion in practice?
After all, isn’t it enough to run advertising and direct people to your product page?
Isn’t that when they’ll buy?
As much as I’d like to assure you they will, the truth is that they most likely will not.
Allow me to explain.
Why Are Ecommerce Conversion Funnels So Effective?
Consider the average ecommerce shopping experience. Maybe you clicked on a link in an email you got, or maybe you clicked on a Facebook ad. When you do, you’ll typically be taken to a page that looks something like this.
Then you take a look around their website to see if anything appeals to you. Perhaps you made a purchase. You most likely don’t.
And this is where the standard ecommerce experience falls short.
There isn’t any direction. Creating a conversion funnel for your ecommerce site is the difference between hiring a professional personal shopper to assist your prospects through their purchasing experience versus allowing them to browse aimlessly.
Small and mid-sized ecommerce stores, on the other hand, cannot send a large number of people to their website and thrive on a low conversion rate.
Your store is unlikely to be able to do so.
That’s at least part of the reason why four out of every five ecommerce companies fail within the first 24 months of their introduction.
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*With conversion rates ranging between 2% and 4%, it’s no surprise that so many ecommerce firms fail.
Even if your business can get by with a low conversion rate, why settle for less when you can get more — a higher conversion rate, more sales, more money, and so on — by stealing one of the ecommerce conversion funnel templates in this article?
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Does it seem too good to be true?
So, let me explain why these three ecommerce conversion funnel templates are more effective than standard ecommerce sites.
3 Best Conversion Funnel Templates for Ecommerce (For FREE)
Right now, ecommerce is one of the hottest entrepreneurial markets. And rightfully so! Ecommerce generated $2.3 trillion in sales in 2017. Ecommerce accounts for about 10% of all retail sales in the United States, and by 2021, there will be 2.1 billion digital buyers worldwide (about 1/4 of the world’s population).
Ecommerce is a hotbed of opportunities.
And we’ve tried a lot of different conversion funnels at ClickFunnels to find what works best for ecommerce sites.
Because, despite the abundance of opportunities, there is also a great deal of competition. We also want to make certain that you receive the sale (not your competitor).
So, here are three of the greatest free ecommerce conversion funnel designs. Each one has been thoroughly tested and proven to be quite effective.
If you’re still not convinced, take a look at how these same funnels helped Jaimie Cross’ ecommerce business succeed.
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“Having my business and all of its promise and not seeing any return for years was a hardship financially.” I was confused as hell, frustrated, and overwhelmed five and a half years into our business, spending all this money on all these courses, paying all these mentors, and reading all these books…
“We went from $0 in our funnel to over $130,000 in our first six weeks after signing up with ClickFunnels, and we’ve now done over three quarters of a million dollars in five months.” The incredible part is that we’ve had a website for years… but the funnel accelerated our growth.”
Tripwire Funnel is a type of funnel that is used to create a
The tripwire funnel is ideal for selling specialized products to a specific demographic. Instead of encouraging website visitors to wander aimlessly, wasting any advertising dollars you spend on that traffic…
You drive those individuals to a sales page that is solely focused on selling a particular product. A “Two Step Sales Page,” as we call it.
The Two Step Sales Page’s purpose is to get the prospect to complete the first two most crucial stages in acquiring your product: submitting their shipping and paying information.
Give the person something for free on this page if you want this funnel to convert even better. That way, they’ll be more eager to provide their billing information.
This is where you present the prospect an irresistible offer, such as a reduced product that they can only purchase once (which adds a wonderful sense of urgency):
page with a one-time offer
And, because the prospect has already completed the most difficult processes of providing their shipping and payment information, they are significantly more likely to purchase the OTO product.
Finally, your new customer will be directed to your “ via the tripwire funnel. You’ve also made a sale. Voila!
Launching a Product Funnel
The last thing you want to hear when you’re launching a new product is crickets.
Before you even push “Launch,” you want to have built up enough tension and anticipation around your new product that your target demographic has their wallets out.
And that’s exactly what we were going for when we designed our product launch funnel. We want your customers to be ecstatic about buying your new product — no more drab, deafening stillness on launch day.
TO GET YOUR FREE PRODUCT LAUNCH CONVERSION FUNNEL!
To begin, you direct traffic to a squeeze page where consumers can opt-in to get updates on the progress of your new product and its debut date. The only purpose is to obtain the individual’s email address.
squeeze page for app manager
You can also include a poll pop-up on this page to learn more about what your target market wants from the product.
Then, over the course of a few weeks or months, you send that list of subscribers to Product Launch Pages, each of which is designed to build anticipation and buzz for your future product. This is a crucial aspect of the funnel – you need to build anticipation before launching.
Finally, you direct that list of customers to your official launch page, where they may buy your new glistening goods.
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When launch day arrives, customers will be lining up to buy your new product thanks to this funnel.
Funnel for Video Sales Letters
From a chronological standpoint, a video sales letter funnel is identical to the tripwire funnel we mentioned earlier.
The main difference is that you use more video material on your sales pages than sales copy. So, if you like recording videos than writing, this is most likely the route you go.
To acquire a free sample of your product, your audience first travels to the Sales Letter Page, where they enter their shipping and billing information (which makes them more eager to enter that information). They then proceed to your One-Time Offer page, where you upsell them — because they’ve already submitted their payment and shipping information, they’re more likely to add this offer to their basket.
After that, they’ll visit your “Thank You” page. It’s as simple as pie.
conduit for video sales letters
Here’s where you can get your free video sales letter funnel!
Are you ready to put the greatest ecommerce conversion funnels to the test?
For a long time, ecommerce companies have attempted to sell their products and enhance conversion rates by allowing customers to wander aimlessly on their sites.
While there’s something to be said for that method when a consumer is already familiar with your brand and purchases from you on a regular basis, it’s not a good way to start (especially if you want those new prospects to actually buy from you).
Ecommerce conversion funnels, on the other hand, which we’ve built to move visitors from fresh prospect to committed and paying customer, are incredibly effective at increasing ecommerce sales and expanding businesses.
Thousands of ecommerce store owners have used our conversion funnels to grow long-term enterprises, generate steady revenue, and even become financially self-sufficient.
If you’re ready to give a conversion funnel a shot, click here to get a 14-day free trial of ClickFunnels.
Posted in Conversion Optimization, Funnel Strategy, General, Sales Funnels, ClickFunnels Marketplace