Ads That Facebook Would NEVER Approve When you run Facebook advertisements, you’ll come across those that aren’t authorized for various reasons.
Table of Contents
Isn’t your Facebook ad approved? What Can Be Done To Prevent This From Happening Again?
When you run Facebook advertisements, you’ll come across those that aren’t authorized for various reasons.
It’s not the end of the world, but it can be perplexing at times for those of us who are trying to do the right thing.
If you’ve ever had an ad rejected with a vague reason, you know how tough it can be to find out which element of your ad caused the issue.
Even worse, getting the ad assessed in the first place can take longer than 24 hours. If you are rejected, you may have to wait another 24 hours.
In this post, you’ll learn about some of the most prevalent reasons for ad rejection that many people are unaware of, as well as how to avoid them. The idea is to assist you in obtaining more ad approvals while remaining on Facebook’s good side.
Let’s start with the Facebook ad approval process.
The ad-reviewing procedure (how it works)
Let’s take a quick look at how the Facebook ad approval process works before we get into what not to do with your advertising.
First and foremost, you should be aware that Facebook’s actual advertising team is extremely small in comparison to the number of advertisers who use the site. Facebook reported in their Q4 2015 financial report that the platform is used by over 2.5 million advertisers.
Consider how many individual adverts 2.5 million marketers create each day!
Even if the advertising staff is only a few hundred employees, that’s a little amount of workers to manage so many new commercials every day.
Facebook doesn’t openly reveal how the approval process works behind the scenes, but based on my and others’ experiences, I assume it’s a mix of automated and human-assisted processes.
Here’s why I think the process is automated (algorithms sifting through advertising and approving or rejecting them).
I’ve seen ads accepted in less 10 minutes on a regular basis. That’s impressively quick for a manual evaluation!
My own advertising have also been accepted in just 10 minutes, only to be denied 24 hours later. That gives me the idea that it was accepted automatically the first time, and then my ad was manually examined and refused.
It can take up to 24 hours for certain ads to get approved. That leads me to believe that instead of being auto-approved first, they went straight to the queue for manual review.
So, how long do you think it will take for your ad to be approved?
“Typically, most ads are assessed within 24 hours, however in rare circumstances it may take longer,” Facebook says.
The advertising team will check your ad against the Facebook Advertising Policies to ensure it is fully compliant. Understanding and adhering to these standards is the best way to avoid having your ads rejected.
Just be patient if your ad is still pending review after 24 hours. It can take a little longer at times. All you have to do now is wait.
Let’s talk about how you can cut down on the time you spend waiting by getting more of your advertising accepted. We’ll start with a quick look at the attitude required to consistently design Facebook compliance advertising.
How to Maintain Facebook’s Favorite Status
Most of your ad approval issues can be avoided if you grasp Facebook’s goals behind their policies.
The first thing you should understand is that Facebook users are more essential than ads.
It wouldn’t matter if you and I both quit advertising on Facebook tomorrow since another two advertisers would rapidly fill the void. There will always be new sponsors as long as there are over 1 billion monthly active users.
However, if the users left, there would be no one to advertise to, therefore no one would continue to run advertising. This will have a significant impact on Facebook’s bottom line.
As a result, it’s understandable that Facebook’s first goal is to protect their users’ experience. There needs to be a balance between advertising being able to sell on Facebook without harming the user experience.
That is why ad policies exist. Advertisers would almost certainly damage the platform if they were not present.
Remember to put the user experience first the next time you’re designing a Facebook marketing campaign. This approach will not only help you get more Facebook advertisements accepted, but it will also help you enhance your conversion rate.
Simply said, obnoxious, deceptive advertising may persuade people to click, but it’s a short game that will cost you money in the long term.
You’re probably annoying ten people for every person who clicks. For the other ten, you’ve harmed your brand, some to the point that they’ll never become a customer again.
And for every individual who clicks and doesn’t get what they want, or who feels misled into clicking, you’ve effectively turned them off your brand for good.
Later in this piece, you’ll see some more specific instances of the type of user experience Facebook aims to provide, as well as how it affects you as an advertiser.
For the time being, let’s look at some of the most typical reasons why your Facebook ad might not be accepted, as well as what you could do instead.
Facebook Ad Approval Checklist
Because Facebook had a stringent requirement that photographs had to contain less than 20% text, images used to be a typical basis for rejection.
Although this is no longer the case, you should be aware of how Facebook handles text on photographs.
Text-heavy ads will not be rejected, but they will be more expensive.
Facebook will penalize you by limiting the reach of your ad if it contains too much text. This implies that fewer people will see your ad.
In a Facebook ad, there are now four different ‘levels’ of text.
- OK
- Low
- Medium
- High
You want all of your photos to be categorized as ‘OK.’
That is the only way to avoid being penalized by having your reach reduced.
We used to be able to divide an image into an even 5 × 5 grid, with text allowed in just 5 of the squares. Your ad would have been rejected if more than 5 of those squares contained any text, even if it was only a portion of a letter.
Now you must examine all of your photographs using the Facebook Text Overlay Tool.
It’s the only way to determine whether Facebook will judge your image to be excessively text-heavy or not.
Slogans and logos.
- • Text overlays on images (ex: watermarks).
- • As a policy loophole, images that are plainly manipulated to contain text about the product.
Simply upload an image to the grid tool, highlight all text-filled boxes, and if you have more than five highlighted squares, you have too much text.
An example of a reasonable quantity of text in an image
Prohibited Content Should Not Be Included
The Facebook Advertising Policies clearly identify prohibited content.
My advice is to review the policies on a regular basis (at least weekly if you’re always running advertising).
I’m not going to rewrite the complete list of things that Facebook prohibits and waste both of our time because it will be outdated by the time you read this.
Instead, I’ll go over a few of the more typical ones that people overlook or misunderstand (the policies can be a little generic/vague, which I’m sure is on purpose).
This is something that Facebook is really stringent about. You can’t utilize before and after photographs in your advertisements.
You also can’t exhibit photographs of “perfect bodies” or body parts. It is therefore prohibited to use a person with a six-pack to sell a weight-loss supplement.
As an example, consider Facebook’s ad policy.
‘Overly sexual’ images are not permitted.
You can’t indicate nudity, show too much skin or cleavage, or focus on unneeded body parts, for example. Yes, even if it’s artistic or instructive, that qualifies.
There will be no content that infringes or violates the rights of others.
Copyrights, trademarks, privacy, publicity, and other personal or proprietary rights are all examples of this. In other words, you can only use content that you have permission to use in your adverts.
This is a significant issue. Many people are astonished when they incorporate a brand’s logo, characters, or other elements in an ad and it is rejected.
Images that are violent or frightening
That means no vehicle accidents, confronting imagery such as someone brandishing a pistol at another person, or anything else that is violent, terrifying, or upsetting.
Buttons that aren’t real
Is it possible to run a static image ad that directs visitors to a video once they click the ad? Just make sure your Facebook image ad doesn’t feature a play button.
Images that ‘portray non-existent functionality’ are not permitted. That means that adding a play button to a still image will not turn it into a video.
Why?
Because it leads users astray. They assume they’re going to watch a video on Facebook when they click the image, but it actually brings them to your website.
An example of a video ad on Facebook
On videos, play buttons are OK, but not on static picture adverts.
Showing Age-Restricted Content to a Children’s Audience
With a few exceptions, advertising alcohol or other age-restricted items is permissible.
It can’t be on the list of forbidden materials.
You must adhere to the age limitations in the countries in which you advertise.
In Australia, for example, the legal drinking age is 18. As a result, you can advertise alcohol to Australians aged 18 and up. However, if you want to run those same advertising in the United States, you’ll need to increase the minimum age of your ad to 21.
Copy for Facebook Ads
Your advertising will not be authorized if your copy isn’t compliant. Copy is the material you use in your headline and body of your ad.
Let’s start with the most common copy-related causes for ads being rejected by Facebook, according to the company.
Why Are Old People Failing Us? Marketing to Gen Y-ers and Why Are Old People Failing Us
Generation Y grew up in a world of technology, and we spent our golden years toying with our toys in our basements. Every marketer just acts as if they understand what that implies. Read more
The Issue Isn’t Overabundance of Information; It’s The Consequence
What is the most common reason for failure in this industry? Isn’t it a case of information overload? So, why do so many individuals fall victim to this deception? What? It’s not a figment of the imagination; it’s a real, bloody disease that paralyzes even the most gifted individuals? Perhaps, but I prefer to imagine that “knowledge overload” is simply a result of… dabbling. Read more
Market to Sale with Online Marketing
Simply put, online marketing is the practice of using the internet to solicit feedback from your followers. Firms offering their services or goods to individual clients as well as bulk sales to other businesses for resale utilize a third word, web marketing. Read more
Small Business Website Marketing Tips: Top 10
Did you know that approximately 85% of all new company endeavors fail in the end? This statistic should not discourage you from pursuing your aspirations; rather, it should serve as a warning. You must understand that, because businesses fail so frequently, you must do everything possible to assure your success. This entails concentrating on the most up-to-date Internet marketing advice available. The ten website marketing tips listed below should be used by every small business.
The Internet Market: A Global Business’s Lifeline
The article discusses the advantages of Internet marketing and the attributes that a website must possess in order to attract visitors. The article delves into the specifics of the Internet market.
How To Take Your Viral Marketing To The Next Level
People assume that they can generate quick, easy money on the internet without any prior expertise or training. They rapidly discover that this is not the case, but luckily for them, Viral Marketing is the key to a successful online business. Continue reading for some pointers to get you started.
Why Selling High-Ticket Products Can Transform Your Financial Situation Forever!
First and foremost, let’s get this over with. Every day, I see far too many ecstatic people venturing online with the hope of making it big. This is amazing, but for the vast majority of people, it will never be a reality.
Is it possible to run a successful online marketing campaign without spending any money?
It is feasible to launch a successful online marketing campaign without spending any money. There are free ways to start up a marketing campaign, and I’ll give you a handful of suggestions that I think will be helpful.
The Five Most Crucial Lessons for Making Money Online
Okay, you’ve decided that making money online is a good idea, but you’re not sure how to get started or what you need to know as you begin or continue on your path to genuine financial independence. You are not alone, however this essay can assist you in your journey.
Why Is Internet Marketing More Expensive for Businesses Than It Is for Freelancers?
The purpose of this essay is to explain why freelancers charge so less compared to firms who provide online marketing as a service. This article is based on my personal experiences, both good and terrible. We appreciate your feedback and criticism.
Do you have a website that pushes in a pull market?
Your marketing is working against you if it isn’t working for you. There is no such thing as a medium ground because even lukewarm is a market killer. To make your web marketing work for your company, you must first make it work for your target market – assuming you know who you’re selling to.
5 Internet Marketing Tips – Make the Most of Your Time
Do you have a lot of free time on your hands and don’t want to let it go to waste? That’s simple: start your own web business. Finding entrepreneurial success with the aid of the internet will always be a viable option. However, careful strategic planning would be required. If that’s the case, here are 5 internet marketing tips that you’ll find really useful.
